Competitive Ad Campaign

• Description

  Developed the concept for an AT&T Fiber competitive ad campaign, which leveraged the recognizability of the competitor and flipped it on its head.

• Deliverables

  Concepts for an OOH, print and digital campaign.

• Team

  AT&T Creative Services

Phase 1: Competitive without attribution

Print ad

Digital ad storyboard

Phase 2: Competitive with attribution

OOH billboard

Print ad

Digital ad storyboard